The goal of this campaign was to announce the opening of the first FOREVER 21 shop in Spain. We had to create value over the brand’s identity, since it was largely unknown in the spanish market.
Creative Concept
A revision of the American classic ‘The Wizard of Oz’, suggesting some elements with a contemporary image.
Creative Concept
A revision of the American classic ‘The Wizard of Oz’, suggesting some elements with a contemporary image.
- The Forever 21 logo (in shape and color) inspires a path that leads you to what you wish.
- The yellow road as the guiding thread of the proposal.
- The metaphorical yellow road that leads from homes, social networks and the mall to the new Forever 21 shop, (our Emerald City).
- A road that goes from the USA to Madrid.
- The Forever 21 logo (in shape and color) inspires a path that leads you to what you wish.
- The yellow road as the guiding thread of the proposal.
- The metaphorical yellow road that leads from homes, social networks and the mall to the new Forever 21 shop, (our Emerald City).
- A road that goes from the USA to Madrid.
BILLBOARD. ‘USA to Madrid. Big Opening.’ Starred by our FOREVER 21 Dorothy.
BILLBOARD. Other options for billboard.
Press Release
A goody-bag with promotional material from Forever 21 inspired by the universe of Oz , suggesting some elements with a contemporary image. The material will be handed out by a model wearing clothes from the shop inspired by Dorothy’s character, riding a bicycle.
Press Release
A goody-bag with promotional material from Forever 21 inspired by the universe of Oz , suggesting some elements with a contemporary image. The material will be handed out by a model wearing clothes from the shop inspired by Dorothy’s character, riding a bicycle.
Outdoors actions
Outdoors actions
Try on the yellow boots and find out where they take you.
They take you to your ‘Emerald City’ (Xanadú, the shopping center).
A yellow trail at the metro would mimic the already existing safety limit lines.
Escalators at the shopping center. Each step would have a word of the claim: Follow the yellow road. Follow FOREVER 21.
Poppies would be distributed at the parking lot, with the message ‘Don’t fall asleep in the yellow road. Get your 10% discount’. Clients would then hand over the poppies at the shop and the clerk would stick them on a wall.
The shop’s entrance would be the yellow road. The first customers would get themed merchandise.
Christmas decorations at the shop would follow the Oz theme (the opening was meant to be in December).
Yellow frames would be given as a welcoming gift to the first clients.
Try on the yellow boots and find out where they take you.
They take you to your ‘Emerald City’ (Xanadú, the shopping center).
A yellow trail at the metro would mimic the already existing safety limit lines.
Escalators at the shopping center. Each step would have a word of the claim: Follow the yellow road. Follow FOREVER 21.
Poppies would be distributed at the parking lot, with the message ‘Don’t fall asleep in the yellow road. Get your 10% discount’. Clients would then hand over the poppies at the shop and the clerk would stick them on a wall.
The shop’s entrance would be the yellow road. The first customers would get themed merchandise.
Christmas decorations at the shop would follow the Oz theme (the opening was meant to be in December).
Yellow frames would be given as a welcoming gift to the first clients.