Farmácia Nova Santa Marta is a pharmacy in Almada, next to Lisbon (Portugal). It’s a family business with more than 40 years of experience that needed modernization. For the first time the pharmacy was going to be ‘Online.’ This meant that they were going to start selling their products online as well as offer a delivery service. Furthermore a change of the “brand” was needed, in order to project a modern image towards a potentially younger audience. When I was approached, the pharmacy was called ‘Farmácia Nova de Corroios’ and it looked like this.