Traditionally Bring had used only these colours and photos in black & white for everything but the website.
In Bring, the work environment is informal, relaxed and friendly. That’s why as the communication department we wanted to communicate based of these values. Our target are the people who work at the company, the “bringers”. Adding colors to our communication transmited the messages in a fun and informal way.
As the company is global, the “bringers” are spread around the world, and the communication should be inclusive and make people feel that they belong to Bring even if they are working away from the office. I thought the cirle transmitted:
– Mutidirectional communication